When I started designing the Lightswap website, I didn’t open Figma. I started with the following thoughts:
Audience
You never know before your launch but we're targeting people who have owned bitcoin for at least a year. They have multiple wallets and accounts on exchanges and are not fans of tracking things in spreadsheets. They’re tech-savvy, 20–50 years old, appreciate good design, and are hungry for clarity about what's going on with their money. They’re used to and regular users of ChatGPT, Claude, or Gemini.
How do I want people to feel?
I want the site to demonstrate that this is a solid product; that it's well-built, well-designed, private, and confident. Definitely not “another crypto app,” but something that feels good.
What do we actually need to say?
“Control your Bitcoin and money with text.” I’m not sold on this headline yet, so we’re still working on it.
Words matter, and they need to be carefully and poetically crafted. This is something I’ll reiterate a number of times. This is not a product that people instantly recognise so we have to do a really good job at explaining it and how it works.
The designing process
I’ve been hands-on in Figma, working alongside a designer to design the site. Together we’re creating a website that feels as intentional as the product itself. The image below of the hero section was a version we created that I'm not keen on. We're now working on other iterations and seeing how we can improve it.
What do you think?
Attached are a couple of sneak peeks.
Would love your thoughts on what we’ve built so far.