Three AI strategies: Build your own models - costly and unrealistic for most. Add a chatbot - easy to copy, low value. The right one: combine existing AI models with your unique data and product functionality.

The best AI features = AI capabilities (via API) + your proprietary data + your product logic. The magic lies in orchestration - deciding when and how AI acts inside your product.

Start with users, not tech. Ask: What real customer pain points exist? How can AI solve them differently? What unique data amplifies results? What “superpowers” can your product give to AI?

Winning in the AI era isn’t about model training budgets, it’s about turning what’s uniquely yours into a defensible edge.