I hate that people are platforming the opinions of scam coins as anything remotely trustworthy. This is a marketing gimmick, nothing more. OP_RETURN doesn't make it easier or cheaper for meta protocols. Similar with that Vitalik quote that gets thrown around every now and then where he claims that Bitcoin's hostility to data embedding left him no choice, but to develop his own scamcoin. You can't trust these people with anything they say, even if they confirm your own narrative.