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Side quest: Do you have any recommended reads on that framework, particularly in the context of Lightning?
Trying to preserve some of my sanity by side-stepping the half quadrillion generically scraped, keyword optimized, polished-turd articles my search threw up (almost literally).
I don't recall exactly where I picked it up from, I know it originated from Clayton M. Christensen of The Innovators Dilemma and Competing Against Luck... I may have audiobooked one of those at some point
Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
I know for a fact I had to listen to the The Lean Startup for a founders group, which talked about the same principles, iirc it was pretty boring in that it was mostly just common sense and crushed it on 1.5x
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