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12 sats \ 2 replies \ @freetx 10 Nov \ on: How Design Helped Zohran Win Design
I actually noticed "Zohran" font choice during the campaign and thought it looked interesting. Its no lie that the designs are good and inviting.
I notice there is a "cartoon ad" quality to them. Like the type of advertisements you would see in a cartoon for "Eat at Joe's"
I don't think this is by accident. The cartoony nature helps short circuit critical inquiry..."Childcare for All", "Fast and Free Buses", "Freeze the Rent" are all highly complicated economic questions...convincing young immigrant / white female low-information voters that it can all be done easily and for free is critical.
I don't think this is by accident.
Is not an accident at all. It's strategically targeted advertising. As mentioned above, all these slogans come from the seven cooperative principles.
It was treated as a brand, sold to the masses to gain votes. Was it successful?
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Zohran' success had almost nothing to do with design principles
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