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cold emailing alumni
I didn't know people did this, much less that it would work.
engaging faculty
This part definitely makes sense. Faculty actually like it when students show interest, and can open many doors for them.
informational frictions
I think it's more than informational frictions. Even subtle things like accent, how you dress, and body language, can separate first-gen college students from the more polished students from well-to-do families. That affects their confidence and ability to network in these highly educated environments.