We humans have spent decades designing interfaces for ourselves, the beautiful, clumsy species that clicks the wrong button, forgets the password, and leaves browser tabs open as “reminders” for weeks.

Now something strange is happening. For the first time, we’re not the only “users” on the web. AI has joined the party and it doesn’t care about our buttons, scroll bars, or fancy icons.

So maybe it’s time to ask: what if AI is not a tool, but a persona?