I hear you pushing back on the connection, and that’s the exact challenge: the rebranding works because the new terms sound unobjectionable. No one announces ‘we’re preserving racial hierarchy.’ They say ‘we’re protecting family values’ or ‘defending our heritage.’ The ideology gets laundered through respectable-sounding language. My point isn’t to adjudicate which version of ‘American values’ is correct. It’s to document how a specific ideological project—traceable through organizations, funding, and messaging—has moved from explicit racial language to coded cultural language, and how that shows up in religious spaces. The gospel is ‘come as you are.’ But when churches start preaching that demographic change is spiritual warfare, we’re seeing that pipeline at work.