For anyone following the discussion on how certain political and religious phrases—“family values,” “heritage,” “moral purity”—shifted in meaning over the last 80 years, I made a visual lineage map.

This isn’t about attacking people of faith. It’s about tracking how an ideological framework moved through institutions, changing its language but not its underlying goals.

From: race-science infrastructure (Pioneer Fund), to New Right messaging architecture (Thomas F. Ellis), to religious legitimacy engines (Falwell, Dobson, LaHaye), to policy institutions (Heritage, Federalist Society, Project 2025),

→ and into today’s outputs: replacement narratives, Christian nationalism, anti-immigration frameworks, and rights rollbacks.

None of this is secret. It’s just rarely mapped cleanly.

If you want the deeper breakdown or sources, I wrote more here: #1261531 (my earlier post)

This graphic is the short version.