What makes working on mymind so fulfilling is that everything starts with the WHY, which also happens to be my personal design philosophy.

All of our values & principles come all the way at the beginning. Then they trickle down into product decisions, the HOW and WHAT.

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There are many more smaller principles, but all of them rest on our core pillars of our philosophy. The WHY drives it all.

Funny enough, that used to just be called product design. Now they call it “opinionated product design,” when having a clear point of view back then was simply the norm.