Before becoming a billionaire, Marc Lore was broke, living in his childhood bedroom with his wife and children, drowning in debt.
Until he decided to sell diapers online.
Everyone laughed. "Who would buy diapers online?"
But Lore saw something unique: time was the new currency.
In 2005, he launched Diapers.com from a small office in New Jersey.
No investors.
No technology experience.
He himself packed boxes in the middle of the night.
The model didn't make sense on paper, but Lore knew that by making life easier for parents, they would come back.
And they did—in the millions.
Diapers.com became Amazon's biggest competitor in baby products.
Jeff Bezos started a brutal price war.
He was willing to lose millions to destroy him.
- Lore made the hardest decision: He sold to Amazon for $545 million. Most would have retired. But not Marc. He studied Amazon from the inside and had a new idea. In 2014, he launched Jet.com. An e-commerce based on smart pricing and efficiency. In less than two years, it became the fastest-growing competitor. In 2016, Walmart bought it for US$3.3 billion. Two billion-dollar exits in less than a decade. But the story doesn't end there. In 2021, he announced something unexpected: Telosa — a city of the future designed for justice, sustainability, and opportunity. Cost: US$400 billion. Goal: 5 million residents. Timeline: 40 years. For many, impossible. For Marc Lore — the guy who sold diapers online while in debt — "impossible" is just the starting point. Because some people build companies. Others build futures. Marc showed what a single idea can become.