I don't think anyone of note makes the mistake that running an LN node is a terribly profitable enterprise, in fact I'm pretty sure that by and large it's a loss. But more nodes helps the network so it seems like a good idea to offer the delegation of this service.
There is a lot of work going on all over the place to find ways to make such activities fully trustless and Voltage would for sure therefore be motivated to develop this to bolster their offering.
It's very exciting to see all the efforts in the ecosystem aimed towards improving this technology. Really, it's already passed the point where it is such a massive amount of monetary liquidity that it's starting to give alternatives to the established payment clearinghouse systems like Visa, Mastercard, Discover and Amex the heat.
I have just been reading about academic work being done to further reduce the on-chain footprint of channels, maybe interesting to you all: https://tik-old.ee.ethz.ch/file//a20a865ce40d40c8f942cf206a7cba96/Scalable_Funding_Of_Blockchain_Micropayment_Networks%20%281%29.pdf
As a developer working on protocols that build on top of lightning, I'm keeping my eyes open for anything and everything related to onboarding the world to Bitcoin.