It's really hard to break into normie world when the price isn't interesting. I'm a pleb who likes talking about Bitcoin whether the price is up or down or flat. It's always interesting to me. I think the goal for any Bitcoin company is to always put out signal, remind and encourage people to study Bitcoin, learn about money. It's a hard sell though because the journey isn't easy. This reality makes being a consultant, or a Bitcoin employee difficult. You can work really hard, but if the environment isn't conducive to Bitcoin content, and it's hard to prove your value.