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Ozempic launches in India at $24 a week as Novo targets booming diabetes marketwww.reuters.com/business/healthcare-pharmaceuticals/novo-nordisk-launches-blockbuster-diabetes-drug-ozempic-india-2025-12-12
116 sats \ 6 comments \ @Coinsreporter 12 Dec news
Novo Nordisk (NOVOb.CO), opens new tab launched Ozempic in India on Friday, pricing the 0.25 mg dose at $24.35 per week and targeting a booming diabetes and obesity market expected to power industry growth this decade. Ozempic will be sold in pen format in 0.25 mg, 0.5 mg and 1 mg doses, Novo said. Monthly prices are 8,800 rupees for 0.25 mg, 10,170 rupees for 0.5 mg and 11,175 rupees for 1 mg, with each pen covering four weekly doses.
Yes India is a booming Diabetes market, but it'd be a failure for Novo for they have priced Ozempic too high for India standards.
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21 sats \ 3 replies \ @k00b 12 Dec
What's changed in yall's diet in the last few decades? More sugar?
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50 sats \ 2 replies \ @Coinsreporter OP 12 Dec
Yeah, one of man. Indians are genetically insulin resistant and started eating more and more processed food. They are workaholic isn't hidden but they sit and only sit for hours at work. And I've to mention western lifestyle influence - which is more sedentary. There's one biological reason to it as well - a very specific thin fat1 body type belly fat which makes Indians more vulnerable to Type 2 Diabetes.
Disorders like diabetes and obesity have reached pandemic proportions globally. However, this problem is a little different in some tropical countries especially in the south Asian region. Countries like India and China have the leading number of people living with type 2 diabetes mellitus but paradoxically a much lower number of people with obesity (as defined by body mass index). This paradox is partly explained by the unique thin-fat phenotype prevalent in this region.

Footnotes

  1. https://www.ncbi.nlm.nih.gov/books/NBK568563 ↩
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21 sats \ 1 reply \ @k00b 12 Dec
Yes, the ability to put on fat and take sugar out of the blood is a more useful adaptation than one would think.
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0 sats \ 0 replies \ @Coinsreporter OP 12 Dec
Yes, the ability to put on fat and take sugar out of the blood is a more useful adaptation than one would think.
Our earliest ancestors knew it much better than any of us. For them most of such foods (like sugar) wasn't readily available but whenever and in whatever form they got it, they used to consume it much more. They reasoned that Sugar saved them from many diseases. In fact I l've had my all ancestors eat a lot of honey, jaggery made of sugarcane and never had any issues because of them. It's possible that the Sugar (with residual sulphur) we consume now is a big cause for diabetes.
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21 sats \ 1 reply \ @Wumbo 12 Dec
but it'd be a failure for Novo for they have priced Ozempic too high for India standards.
It will seem 10,000 Rupees is $110, so for 4 weeks that would be ~$25 a week.
What price do you think will work better for the India market?
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10 sats \ 0 replies \ @Coinsreporter OP 12 Dec
At most It should be around $5 to $10 so that the middle class could afford it.
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