Novo Nordisk (NOVOb.CO), opens new tab launched Ozempic in India on Friday, pricing the 0.25 mg dose at $24.35 per week and targeting a booming diabetes and obesity market expected to power industry growth this decade.
Ozempic will be sold in pen format in 0.25 mg, 0.5 mg and 1 mg doses, Novo said. Monthly prices are 8,800 rupees for 0.25 mg, 10,170 rupees for 0.5 mg and 11,175 rupees for 1 mg, with each pen covering four weekly doses.
Yes India is a booming Diabetes market, but it'd be a failure for Novo for they have priced Ozempic too high for India standards.
What's changed in yall's diet in the last few decades? More sugar?
Yeah, one of man. Indians are genetically insulin resistant and started eating more and more processed food. They are workaholic isn't hidden but they sit and only sit for hours at work. And I've to mention western lifestyle influence - which is more sedentary. There's one biological reason to it as well - a very specific thin fat[1] body type belly fat which makes Indians more vulnerable to Type 2 Diabetes.
https://www.ncbi.nlm.nih.gov/books/NBK568563 ↩
Yes, the ability to put on fat and take sugar out of the blood is a more useful adaptation than one would think.
Our earliest ancestors knew it much better than any of us. For them most of such foods (like sugar) wasn't readily available but whenever and in whatever form they got it, they used to consume it much more. They reasoned that Sugar saved them from many diseases. In fact I l've had my all ancestors eat a lot of honey, jaggery made of sugarcane and never had any issues because of them. It's possible that the Sugar (with residual sulphur) we consume now is a big cause for diabetes.
It will seem 10,000 Rupees is $110, so for 4 weeks that would be ~$25 a week.
What price do you think will work better for the India market?
At most It should be around $5 to $10 so that the middle class could afford it.