pull down to refresh

This may just be a "appearance" competition...
I remember, 10-15 years ago in Romania, the 2 best musicians "fell out" in front of the public...one of them claimed to be the "king" of music, while the other claimed to be the "emperor" of music. This led to a long debate...the result was that fans started buying records to find out who was better...a lot of records were sold, and in the end the 2 musicians admitted that it was actually just a "trick" to sell a lot of records.
I feel something similar about the Musk-Bezos "battle" :)