Nvidia (NVDA.O), opens new tab has agreed to license chip technology from startup Groq and hire away its CEO, a veteran of Alphabet's (GOOGL.O), opens new tab Google, Groq said in a blog post on Wednesday.

Groq specializes in what is known as inference, where artificial intelligence models that have already been trained respond to requests from users. While Nvidia dominates the market for training AI models, it faces much more competition in inference, where traditional rivals such as Advanced Micro Devices (AMD.O), opens new tab have aimed to challenge it as well as startups such as Groq and Cerebras Systems.