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A project like this could take many forms—it might be a brand‑new town, an RV campground, or another type of community. I think it would be far easier to create such a place by gathering a group of Bitcoiners in one location and making Bitcoin the mandatory medium of exchange, rather than trying to convince random strangers to adopt it.
gathering a group of Bitcoiners in one location
How would you get the first few people to move their businesses and families?
This is a chicken and an egg problem. The attraction is a circular economy, yet no circular economy exists yet, so how do you get enough people to move to your ghost town/building such that a circular economy can form?
afaict convincing random bitcoiners to relocate their families and businesses won't be much easier than convincing random strangers to adopt bitcoin. Both are hard because they suffer from a chicken and egg problem.
In practice, to overcome this chicken and egg problem, forming communities/movements usually requires tons of sacrifice on the part of people forming them or the presence of some other asymmetric value coincident with the community/movement.
That's a circular economy in a building.
Why would it work in a building when the model seems to struggle without the requirement of being in a building?
Why would you start with a building, when you can try to do this without one? i.e. go convince a bunch of local merchants to refuse income that isn't in bitcoin and convince a bunch of local consumers to refuse purchasing goods that they can't buy in bitcoin.
The building is just packaging and you'll need to figure out how you'll deliver what's in the package. e.g. if you have millions of dollars, you can subsidize a bunch of businesses so that they can survive only accepting bitcoin. Without some mechanism like that, your idea amounts to "wouldn't this be cool once it's working" while ignoring how you'd get it working.