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it's also the case that the usual FUDsters on the bird app are not as likely to be the target of a serious pressure campaign.

Because you can just give em some cash and they'll sing your song; broken 60s jukeboxes have more integrity because at least they won't play what they don't have. So you're right, because you don't have to pressure if you can buy. At a bigger scale, this was also how I interpreted that whole "buying the NYT" recently.

control is some sort of aggregate business

It's the one where you make people believe that they want to be controlled by you. Because your censorship, lies and self enrichment are the best thing that ever happened to them, of course. Oh and let's not forget the new wing of that college that was built with your name on it because you earmarked 50M of creditor rektness for it in a 7000 page spending bill - that is the most awesome thing anyone has ever done.

They make money from the outrage.

Many do, but I think for some, rectification hurts. Yes, there are still some newspapers left in the world that actually do this. Total self-own of course, bad for profits. They could pump out 300 stories per day but these losers only do a 100. Sad! Maybe we should invade them, kidnap their CEOs and control them too. So much money lost! Think about the money!

And of the many meanings of journalistic integrity that we might come up with, I hope that it is closer to "finding out who the insiders were" than "getting the details all exactly right."

Why?