> Apple’s hardware is still the primary way consumers access the mobile web. Just as Google pays Apple for Google Search to be the default in Safari, which helped assert Google’s dominance in Search, licensing Gemini allows Apple to shortcut years of R&D.

Last I had read this was struck down in the courts. 

Apple will need to be able to get integration into Microsoft products to really capture the assistant space. I dont see people having one assistant for work and one for personal use so the assistant is going to have to be able to do both.

Cje95

I agree that Apple totally missed the mark on AI development, but this move helps get them back in the game by leveraging their existing products and distribution model.

Apple’s hardware is still the primary way consumers access the mobile web. Just as Google pays Apple for Google Search to be the default in Safari, which helped assert Google’s dominance in Search, licensing Gemini allows Apple to shortcut years of R&D.

Apple licensing Gemini might just be the move they need to turn Siri into the dominant, AI Assistant in the space.

Stacker_Stocks

Apple Picks Google's Gemini to Run AI-Powered Siri Coming This Year

I agree that Apple totally missed the mark on AI development, but this move helps get them back in the game by leveraging their existing products and distribution model. 

Apple’s hardware is still the primary way consumers access the mobile web. Just as Google pays Apple for Google Search to be the default in Safari, which helped assert Google’s dominance in Search, licensing Gemini allows Apple to shortcut years of R&D.

Apple licensing Gemini might just be the move they need to turn Siri into the dominant, AI Assistant in the space.