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That is a tension the Bitcoin ecosystem will need to resolve ...
It's simple. The more of us who only accept Sats to settle B2B receipts, the easier it gets for other companies to justify holding Sats, even through rough times.
Every time a Bitcoiner goes out of their way to support a Bitcoin-only business, they reinforce the idea that Bitcoin deserves to have "sustained institutional respect".
As long as the Bitcoin community continues to use fiat (cuz muh convenience, bro), there will be "repeated boom/bust cycles driven by flashy but unsustainable plays".
The tension you speak of will not be resolved until the community itself decides to be pioneers and revolutionists. After all, if we can't even do it, I think it's safe to say the rest of the world will never do it either, and this is the most bearish thing for Bitcoin I can think of.
The core economic critique you’re raising is valid. A business’s first obligation is to create value in excess of the resources it consumes. That is the basic accountability mechanism of profit and loss. If an entity is persistently destroying capital while holding Bitcoin, the Bitcoin holding does not absolve that inefficiency. It is not a moral shield. The Bitcoin position performs identically outside of that structure without the drag of operating losses.
This is where a sober look at the “more Bitcoin companies is better” trope is necessary. In markets with differentiated products or services, multiple players make sense. In a narrow niche where the offering is essentially identical and the only distinguishing factor is leverage to Bitcoin’s price via balance sheet exposure, duplication simply fragments capital. Worse, it invites copycat strategies from weaker operators who have neither the discipline nor the market access to sustain the model. That erodes trust in the concept itself.
In some respects Saylor’s public stance attracts opportunists and financial engineers who want to mimic his play without the long term discipline or the scale advantage. That’s not on him entirely but it is the unintended consequence of a highly visible strategy. The problem is that his interviews tend to blend genuine long term vision with rhetorical devices that gloss over why capital efficiency and actual value creation matter.
It is worth separating the evangelist role from the operator role. As an evangelist Saylor helps Bitcoin. As an operator his specific corporate moves may inspire distorted imitations that hurt Bitcoin’s reputation with capital allocators. That is a tension the Bitcoin ecosystem will need to resolve if it wants sustained institutional respect rather than repeated boom bust cycles driven by flashy but unsustainable plays.