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I think it's an individual business decision for SN.
Do users want the simplicity of a custodial wallet? Absolutely.
Does that introduce more risk or compliance costs to SN as a company? Yes.
We've watched some companies just say "Forget the rules, I'm doing it anyway" and those companies are no longer around.
SN did this then pivoted
The best way is probably to make a simple flow to use NWC and Alby Hub for the easiest setup, but it will be a continuous effort to abstract away the complexity.
We'd love to help with liquidity! Our API is a couple of lines to get liquidity going.
If SN has an awesome way to monetize, there's lots of options available.
SN supports NWC, so most of the NWC wallets are easy to connect (Primal, Minibits, CoinOS, Alby, Rizful, etc), but I still find the experience of trying to help a new stacker (often in person) set up their wallet often is a blocker. They want to just do one thing (sign up for SN) doing two things (sign for SN + download wallet app and create new wallet) is often too much.
It seems like lightning enabled apps are going to either have to provide a custodial option or come up with some kind of UX magic that gets their users signed up and a wallet without separate steps.
What is the best way for a platform like SN to handle lightning for new users?
We have lots of people who come to try it out and get stuck setting up their own lightning wallet (opening a channel, getting liquidity on the other side of the channel so they can receive zaps without having necessarily spent any sats on lightning).
Do you think platforms like SN should offer a custodial wallet?