pull down to refresh
I don't like presenting Nostr as an escape from a fleeting problem; that's not what it is, and that's why many don't stay. Dissatisfied with X or other social networks, they end up seeking Nostr as an escape for freedom of expression—a weak reason, weak usage. I prefer to present it as a decentralized communication protocol, just as it is.
I'm reminded of how common it is for people who are uninvolved in implementing services that use the Internet, to say things like "I don't use the Internet on my phone, only Facebook". Nostr might well find a similar long-term pervasion, however you must determine when constructing your message: how important is the fact of message getting to you thanks to some specific protocol, relative to your message itself?
If your audience are tool-builders and community engineers, then it is defensible to add the cognitive overhead of naming a protocol they might never have encountered before, and including some evangelism about why it is important... however, if you're using a tool already built, and your message will reach an audience already there, then the cognitive burden might be an irrelevant distraction.
A similar discussion could be made about IPv4 and IPv6; sure, more and better services can be deployed on IPv6... although too much information about an improved technology drowns the prospective customer. Someone else who does not burden them with the cognitive load, and performs the developer advocacy with developers alone, might ultimately cause a much larger adoption effect.
SN's ghost town gradually accumulates webpages that will be readable from archives indefinitely; and obviously, tourists can experience it live, before the next good flare turns "touch grass" from mean to simply sad.
NOSTR is only for "one of us". You can't tell someone who doesn't trust computers to look up how they work on wikipedia; that's how futile shilling NOSTR outside of NOSTR is, unless the individual with whom you're discussing it already has a problem and is actively picking your brain for possible solutions.