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Beyond the affordability

I have always thought Cars should be getting cheaper over time(Like TVs have been).

Also the market for a "cheap" reliably vehicle I would think would be huge. If you are living paycheck to paycheck and will get fired if you show up to work late because of car trouble.

There should be million of people out there that would like to by a new vehicle with no fancy features.

Just something that will get them from point A to B for cheap.