By breaking its audience record for the third consecutive time last year, the Super Bowl has cemented its status as an advertising blockbuster, where brands vie for a slice of the most coveted and expensive airtime on television. In 2026, one minute of advertising during the Big Game could command a staggering $15 to $20 million, a price tag that reflects the event's unparalleled ability to captivate over 120 million viewers in the U.S. alone. This massive audience, combined with the Super Bowl's cultural significance, transforms ads into must-watch content, often sparking as much conversation as the game itself.

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