The way content and businesses are discovered online is changing rapidly. In the past, traffic originated from traditional search engines, and SEO determined who got found first. Now the traffic is increasingly coming from AI crawlers and agents that demand structured data within the often-unstructured Web that was built for humans.
As a business, to continue to stay ahead, now is the time to consider not just human visitors, or traditional wisdom for SEO-optimization, but start to treat agents as first-class citizens.Why markdown is importantWhy markdown is important
Convert HTML to markdown, automaticallyConvert HTML to markdown, automatically
Content Signals PolicyContent Signals Policy
Try it with the Cloudflare Blog & Developer DocumentationTry it with the Cloudflare Blog & Developer Documentation
Other ways to convert to MarkdownOther ways to convert to Markdown
Tracking markdown usageTracking markdown usage
Start using todayStart using today
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$ curl -s https://blog.cloudflare.com/markdown-for-agents/ -H "Accept: text/markdown" | head --- description: The way content is discovered online is shifting, from traditional search engines to AI agents that need structured data from a Web built for humans. It’s time to consider not just human visitors, but start to treat agents as first-class citizens. Markdown for Agents automatically converts any HTML page requested from our network to markdown. title: Introducing Markdown for Agents image: https://cf-assets.www.cloudflare.com/zkvhlag99gkb/6Df02zjRb4inGPazW51EyD/278afaa16719f1080f12936c35a6c0ef/BLOG-3162_OG.png --- # Introducing Markdown for Agents 2026-02-12Turned out that not making it visit 6 million links but doing it in stages with "agents" worked a lot better:
This was built in to search bots, but also Claude Code months ago and remains one of the primary reasons why there's been so much improvement.