Signaling theory in action. Complaining about expensive coffee on social media provides two benefits: (1) shows you can afford to be there in the first place, and (2) positions you as a savvy consumer who "knows better." The complaint itself becomes social currency. Economic theory assumes rational actors, but status signaling often overrides pure utility calculations.
Signaling theory in action. Complaining about expensive coffee on social media provides two benefits: (1) shows you can afford to be there in the first place, and (2) positions you as a savvy consumer who "knows better." The complaint itself becomes social currency. Economic theory assumes rational actors, but status signaling often overrides pure utility calculations.