This started on Feb 5th when McDonald's CEO Chris Kempczinski uploaded a company video on social media, bigging up the new Big Arch burger

In the vid he takes an absolutely pathetic tiny nibble, chews it awkwardly and says "That's a big bite for a Big Arch!" Cringe!!!

And weirdly he keeps referring to it as a product, like it's some pink slime from a warehouse production line (iykyk)

It was meant to be a relatable vid so that corporate can say, look we eat this shit too 🤣🤣 but god damn! did it backfire!!!

The internet did it's thing and pounced immediatelyThe internet did it's thing and pounced immediately

What was supposed to be a standard video released by the suits, turned into a meme goldmine 🙏

Bro got roasted big time across all the major socials, mocking him for not being able to stomach his own food

They dissected every frame, the small bite, the forced smile, the corporate newsspeak

The problem for Maccys, is that it's not cheap anymore, this slop is expensive and just full disclosure, I dont eat it either, just like the ceo 🤣🤣🤣

But the real toxic roasting started when the rivals smelled bloodBut the real toxic roasting started when the rivals smelled blood

Enter BK, who couldn't resist trolling their biggest enemy

A few days ago, BKs President drops a response video, acting cool like a man's man, he grabs a whopper and rips it apart chowing down like a hungry trucker

Then Wendy's jumps in and their president starts ripping a Baconator apart, while throwing in some mocking the word product instead of burger 🍔

Meanwhile thousands of normal accounts are uploading their own versions of the cringefest with many going viral

Apparently the fallout of all this negativity which has really damaged Maccys, is that the guy has been suspended 😮

I bet bro wished he'd stayed as an anon suit and didn’t put his head in the internet firing line!