The Bitcoin company I want to see in the world is the one that enables businesses that don't have an existing rewards program to offer a bitcoin rewards program. Give me some sats back on my coffee purchase, not a free coffee after 10. Bonus sats available to entice add on purchases. Ex. buy a muffin with your coffee today 1k sats back, get your hedges trimmed along with your regular lawn mowing 10k sats back etc.