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Strategy is the vehicle institutions use to get exposed to Bitcoin though, also venture, ETFs, and institutionalized mining. Those don't mark the beginning of early, they end it.
Point remains the 4th turning was half complete before anyone even heard of it, GFC almost 20y ago was probably the kickoff party.
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Talk isn't enough for it to be priced in. Institutional money is still in denial. Otherwise Strategy wouldn't have accumulated this much Bitcoin.