> convince me that Bitcoin was better than crypto, but aiming it at an audience that doesn't care about either.

This.

I wonder if it is the case that there is an audience (very foreign to my own sensibilities) that finds this kind of touchpoint meaningful or reassuring or something. 

I tried to watch it without letting my inner bitcoiner out of the cage, and it still felt preachy to me. Like they were trying to convince me that Bitcoin was better than crypto, but aiming it at an audience that doesn't care about either.

Scoresby

I don't think it's the approach I would take in trying to reach a possibly disinterested audience, but it's also not bad.  If this is just another touchpoint for some people, it may subtly change perception just a bit.