Here is a great summary of fantastic Ted talk and book: https://www.freshworks.com/crm/sales/summary-of-start-with-why-blog/

Some of my thoughts. Start with the end result in mind - fix the money fix the world. carrots and sticks. it's no accident that carrot app rebranded to bitcoin magazine app - carrots and sticks are just short term manipulation.

Nobody really understands What Bitcoin is, so rather show them How to use it, but ideally tell them Why it matters. It is inspiring to know Why people are in bitcoin - because it is fair, it is faster, more cost-effective, stops corruption. etc.

Companies that forget their Why are competing against everything and that is why they lose. Did fiat forget it's why?