true, except these merchants never needto learn about btc custody even with a CEX the way we all had to at the beginning of our journey, so will choose the least frictioned path and never touch btc. So i think few will make the jump but i suppose some will and thats good.

In my opinion bitcoin adoption comes from education, personal dynamics, personal background, experience and necessity. 

What the square experience does (at least for me) is show that bitcoin isnt this big scarcy thing for big scarcy criminals. Its for regular people who need better money in their day-to-day lives. And its also a technical demonstration of what's possible.

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I think its still a good thing. Merchants might want to start saving some of them sats. Then they might go further and set up their own BTCpay server. Bitcoiners get to spend freely instead of on gift cards.