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Nostr is too small has zero advertising extremely limited reach you need to know public/private keys to even use it, the different apps are confusing to even access it, and it has no built in PoW requirement - in other words posts aren't necessarily pay to post.
None of these things are winning qualities and that's why it has such limited adoption.
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There exists a term which is frequently used as a metaphor in business, technology, and science to describe situations where people copy the superficial form of a successful process without understanding the underlying principles that make it work. That term is cargo cult. The social network side of Nostr is this. It copies the superficial form of a social network without understanding the underlying principles that make it work. Fundamentally those are ease of use, enjoyability, reliability and a modicum of privacy. That's not to say these couldn't be addressed using npubs, notes, kinds, etc. It's just that few of the leading developers are willing to make the necessary trade offs to satisfy these principles.