This one is an interesting twist. The company has a good product, but has yet to reach the profit zone. With a new car out, they cut marketing, sales and customer support to squeeze operating costs and get closer to the net profit target. Timing is being criticized but it may be the core operations focus they need, cut off the dead weight and focus on what makes the money up front. I'm still pro-RIVN, but I'm not a blind cult fan either with investing.