If you work for a public company, holding Bitcoin on your balance sheet could and would most likely attract new / incremental buyers of your company’s stock. Most money managers have specific investment mandates spelled out which preclude them from holding Bitcoin directly, meaning they are only allowed to invest in public companies, in specific industries, or in companies of a specific size, etc. There are plenty of money managers who would like to have exposure to Bitcoin but don’t have many ways of doing so. If your CFO held some on your company’s balance sheet, these money managers could buy your company’s shares in the public market and gain exposure to Bitcoin that way.