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Yeah, it remains to be seen how it all works out, but the fact that alternatives are getting rolled out will only make things better. It's amazing what programmable money can do and we haven't even remotely scratched the surface!
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One critique I often hear is the Nick Szabo "mental cost of micro transactions" or that subscriptions are popular because it takes too much effort to think about paying for as much of a service as you use (especially when we are talking small differences).
I do think it there's something to be said for the amount of effort a person has to put in to think about making the payment, versus the up front commitment of a subscription.
I'm optimistic about zaps, but it might just be fantasy land.