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https://en.wikipedia.org/wiki/Maillard_reaction

It's the same reason we don't boil all of our meat. Cooking can provide flavor or not. Smashing, by causing more browning, provides more flavor.

I do like a good sear so maybe I should try it.

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you haven't had a smash burger? for some reason that surprises me

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We usually bbq burgers at home.

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