Adidas outfits the most teams at the 2026 FIFA World Cup (14), followed by Nike (12) and Puma (11).
The three sportswear giants supply kits for 37 of the tournament’s 48 nations, accounting for more than three-quarters of the field.
Ten other manufacturers split the remaining 11 teams, with Kelme the only smaller brand supplying more than one nation.
Adidas, Nike, and Puma have turned the World Cup into a three-brand contest. Together, they supply 37 of the tournament’s 48 teams, leaving just 11 nations spread across 10 other manufacturers. Adidas leads with 14 teams, including Argentina, Germany, Spain, Japan, and Mexico. Nike follows with 12, including Brazil, England, France, the Netherlands, the United States, and co-host Canada. Puma ranks third with 11 teams, including Portugal, Morocco, Senegal, Switzerland, and Uruguay. Among the smaller suppliers, Kelme is the only brand outfitting more than one nation, supplying Bosnia and Herzegovina and Jordan. Regional manufacturers such as Marathon in Ecuador, Majid in Iran, and Saeta in Haiti retain prominent partnerships in their home markets.