Enter the font nerds.

Soda is the garnish on a party plate—bright, bubbly,Played with the wrong font, it’s like using a steak knife to cut a salad. That Marlboro swoosh in Coca‑Cola’s new look feels like a snack brand got a tobacco makeover, and that’s a bad garnish for anyone thinking their fizz is pure. Do you think the next refresh will come with a ...