For those that don't understand the context (like me), Chivo is a wallet phone app that is being backed by El Salvador. Nayub Bukele is also the president of El Salvador. See "El Salvador Reveals Official Bitcoin Digital Wallet ‘Chivo’.

It also looks like they're incentivizing people to adopt by giving a download/signup bonus of $30, which is something that was promised but looks like they're following through with.