They should be happy bitcoin is getting some attention, new projects and more money for miners.
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Bitcoin needs mining, it doesn't need more money for centralised profit making miners.
And really, less attention of the fashionable kind wouldn't harm a utility.
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I am no fan of ordinals but I don't see how it is a mistake, the idea is out there in the world its been out there for ages, someone came up with what I think is a shoddy implementation of it on bitcoin and some people feel its a way to get some attention for themselves or earn some money
If we look at the NFT market on ETH for example, most of it is wash trading by a centralised entity and a few traders, it needs someone like that to keep the market going otherwise it fades, easier to do it when its run on a token where there was premine allocations or you have stable coins on it so you can just fund it that way
Bitcoin doesn't have that so you cough up real sats for your mistakes and that sits fine with me
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The tx fees need to go up as the block rewards decrease anyways.