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Don't feel bad because you got paid to shill ColdCard, that is an honest business deal, nothing wrong with sponsorships.

Hard disagree. Sponsored content creates bad incentives. Information wants to be free (including free of strings-attached and sponsors to keep happy).

Should influencers feel bad for being paid to shill FTX?

Products with paid adverts are inherently inferior. Every bit they spend on ads, could have been spent making the product better/cheaper.

You can grow your audience from free content and sell them YOUR OWN PRODUCT! That fixes the incentives.

If you don't have a product, just ask for donations. If you must take sponsors, your content is rooted in marketing, not truth/education.

Shoutout to all the pods who don't have sponsors. They're the real ones. Even if they recomended ColdCard out of their personal belief. It's better than being paid to do so.

I don't think sponsorships are inherently bad, although you're right about the incentives. Where I think blame is deserved, is where people were making confident assertions and recommendations that they didn't know to be correct.

You can say a company is sponsoring your podcast without saying things you don't believe to be true about their product.

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