I'd go so far to say it's a cult, not just a lifestyle brand. Don't get me wrong, a cult built on solid foundations. Like the religion I was raised in, there are the core rules and beliefes, then there is all the LARPing on top, and its hard to tell the difference between the two. But fortunately for us, there are a lot of good benefits to being in the cult whether we understand why or not.
I'd go so far to say it's a cult, not just a lifestyle brand. Don't get me wrong, a cult built on solid foundations. Like the religion I was raised in, there are the core rules and beliefes, then there is all the LARPing on top, and its hard to tell the difference between the two. But fortunately for us, there are a lot of good benefits to being in the cult whether we understand why or not.