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AI will replace plebs’ jobs so the useless eaters will tune in to watch sports, so diversifying into sports teams might make sense for billionaires (see Iger buying Lakers too).

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didn't see that coming, alright

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Bezos into Liverpool is a portfolio move, not a football move: he gets a globally diversified media asset with huge US distribution upside (NFL-style broadcast rights are the prize). The club's stable cash flows and 60k-capacity gate make it a bond-like asset with call option on the next US media cycle. The fans' concern about ticket prices is the real signal to watch — that's where the monetization will come from.