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Nearly two-thirds (62%) of Americans have spent or expect to spend money on sports fandom in 2026, including tickets, merchandise and betting on games, according to a new survey of more than 2,000 adults from National Debt Relief, a debt settlement firm. Annually, sports fans spend an average of $1,970, the survey finds, with the figure rising to $2,224 among men.
Plenty of fans say it’s worth it. CNBC Make It spoke with several soccer fans in July who spent thousands of dollars to see the World Cup. Some even said they’d do it again.
But some fans are taking on debt to support their teams. Of the folks who spend money on sports, 47% have gone into debt to fund their purchases, NDR finds. That share is even higher, at 62% of sports fans ages 25 to 34, who spend an average of $2,627 a year.

I am not surprised by this at all.

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Would you go into debt for your favorite sports team?

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Unlikely. But I do want to go to a Super Bowl at some point in my life so it is possible.

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Come to LA 2027

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Tickets for a Super Bowl in LA may be beyond my budget.

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What would be the cheapest tickets?

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We need a predyx market for this. Will the cheapest ticket available on secondary markets be <10k.

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Good idea.

I meant which city would probably have the cheapest Super Bowl tickets, though.

I’m guessing it would be one of the Ohio teams.

Remember this idea? #1262669

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I stand by my claim that it’s probably cheaper to bribe your way in.

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People also go into debt for Disney, vacations, etc. I think it's not great, but it's just what it is.

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