A three-phase national study by BPI, Cygnal, and Neighborhood Bitcoin identifying the Bitcoin messages and messengers that move public opinion.

Executive Summary

Since its inception, Bitcoin has evolved from a niche digital currency for cypherpunks to a strategic asset for nation states. In the process, leading financial firms have adopted Bitcoin as a fixture of the modern financial portfolio. But a gap remains between the institutions that have adopted Bitcoin and the clients they seek to serve, many of whom still do not understand what Bitcoin is or how it could benefit their lives. This report aims to close that gap by identifying the narratives that resonate most with individuals who are just starting their Bitcoin education.

Cygnal, Neighborhood Bitcoin, and the Bitcoin Policy Institute together launched a national research campaign to: 1) identify the next audience interested in Bitcoin; 2) understand that audience’s top concerns; and 3) address those concerns in an accessible way.

In searching for the messages that resonate most with Bitcoin-curious audiences, our survey uncovered three major research findings:

...read more at btcpolicy.org