I put this article in my newsletter a few weeks ago: 

But the main idea is that they tried to capture the lucrative women's fitness apparel industry (lululemon and the like) and failed miserably. Unfortunately, the people that led that pivot are still there, and their marketing still seems to reflect that previous pivot.

Design

Stacker_Sports

Nike Goes Full Gen Z Zoolander And Commits Cultural Suicide

SimpleStacker

I put this article in my newsletter a few weeks ago: https://www.houseofstrauss.com/p/nikes-end-of-men

But the main idea is that they tried to capture the lucrative women's fitness apparel industry (lululemon and the like) and failed miserably. Unfortunately, the people that led that pivot are still there, and their marketing still seems to reflect that previous pivot.