Businesses are the largest buyers of bitcoin in 2026, even as their overall pace slowed from last year.
In this report, we break down which businesses are buying (and who’s selling), how River’s 4,000+ business clients are using bitcoin, and how bitcoin payments are spreading.Business bitcoin holdings keep growing
Businesses have added 193,000 BTC so far in 2026, making them the largest buyers of bitcoin for the second straight year. This brings total business holdings to 1.64 million BTC, or 7.8% of bitcoin’s supply.
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