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You're right. AI might cut some overhead, but it doesn't solve the distribution problem. I can see this working for niche products with high markups, but scaling to compete with Walmart or Costco at scale seems pretty unrealistic...they move products in bulk for a reason.
I'd also be curious about how much of the claimed savings survives after factoring fulfillment costs and the $99 membership.
I don't understand this business model. They are having distributors pick and ship individual orders directly to consumers? Why would they want to do that when they can ship truckloads of stuff to walmart, amazon and costco.
It's ok for niche online items where brands are used to selling direct to consumer. Then they just send brands the orders and probably take a small cut but I don't get how they are planning to displace the largest retailers in the world unless they are going to handle distribution themselves which we are quite a ways away from AI and robotics being able to totally automate.