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Compete on price!

Everything always boils down to price.

If people know they can save 5% or 10% paying in bitcoin people will seek it and use it plus it needs to be as easy as taping a card or using Apple Pay. Cash App should allow those who hold bitcoin to pay using Apple Pay then show the people right when they pay with Fiat if they select Bitcoin they will save 5% and then they can use that 5% in Fiat savings to stack right back into Bitcoin or Fiat if they so choose.

Then people will have a real incentive to use Bitcoin as money and have the ease of using Apple Pay to do it!

Merchants may be willing to accept this if it means more customers!